We Honor VETS
A new program to honor veterans is one of the enhancements of VETS return to active duty on July 4. Nationally there are many business and organizations that already support and provide consumer benefits to veterans on a daily basis. Unfortunately, not many veterans know about these supportive opportunities. The “We Honor VETS” program is open to registration by firms who already offer consumer benefits to veterans and active duty military.
“We Honor VETS” begins its national rollout in our Kansas City headquarters region contemporaneously with the VETS re-launch. There are two activities that make the “We Honor VETS” program possible (1) Veterans enroll in VETS (here)and (2) Sponsors join the program.
How do veterans qualify for Honors?
It’s easy. Enrollment is free. Veterans are encouraged to enroll in the National VETS Archives and create a permanent record of their military service. Qualified veterans who have served honorably will be emailed a VETS Identification Card. Sponsors of the program may ask for veteran identification before providing the special rewards or other considerations. Sponsor participation is voluntary and renews annually. Directory listings on this web site (link here) dated door decals and marketing materials identify participating sponsors. Each sponsor determines how to honor veterans and rewards may change periodically. The program explicitly requires sponsors to provide “customer benefits” that are more than a handshake and a “Thank you for your service!” comment.
How do sponsors participate in Honors?
Like veteran enrollment, becoming an Honors sponsor is also easy. Sponsors sign simple one-year, one-page participation agreements that are renewable each calendar year. Each sponsor promises to offer veterans who are their customers a complementary benefit or consumer value. VETS does not specify or review and approve each sponsor’s offer, which may be changed by the sponsor on a periodic basis. VETS does promulgate Standards of Practice to which sponsors must agree and may be removed from the program for failure to honor those provisions.
The public image of “We Honor VETS” sponsors is enhanced by the visible door decals, listings in VETS online directories and social media as well as qualified programs offered by VETS local media partners.
Participation fees can vary but for sponsors who affiliate in 2017 through 2018, the costs are less than a dollar a day. “We Honor VETS” begins July 4, 2017 in the Kansas City marketplace and extend incrementally to other areas by Veterans Day 2017.
Sponsors who wish to participate are encouraged to contact VETS via email at firstname.lastname@example.org